The mobile phone now dominates our lives. Everybody has one, and its use is taken for granted. For the cellular suppliers, this represents a saturated market – and to continue to grow revenue, a change of tactics is required. No longer is it sufficient to win new business from those who do not have a mobile phone.
But improving customer loyalty and providing new services to existing customers is a way of increasing the revenue per user. Increasing voice mail usage is an effective way of increasing revenue, and, in many cases, its potential has not been fully realized, due to the lack of business intelligence about current usage. Attachmate can address this by using the DATABridge solution, thus giving business managers the tools by which to increase voice mail use and associated revenue.
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